Copywriters and copyeditors are quite familiar with the term SEO. SEO is an abbreviation for Search Engine Optimization. This term essentially explains the techniques and methods used to optimize a website for search engines in hopes of landing on the first or second page of search results.

Whether you are an occasional blogger or want to launch a professional business website, you should understand the specific aspects of SEO. SEO is not a single method, but a combination of various techniques and practices.

Keywords – Keywords are specific words that describe the overall content of your website or blog post. If your blog post or website is about cupcakes, whether it is a recipe or a small bakery or business, the main keyword would be cupcakes. Focus keywords are supplementary keywords that helps search engines identify your website or content and index it appropriately. Focus keywords for the above example can include baking, cupcake (singular), frosting, icing, flavours and business.

Short-Tail­ – Short-tail searches is a collection of keywords that potential people may use to find information on the internet. Short-tail searches for the above cupcake example can include local cupcake bakeries and baking cupcakes at home. While the first example provides users with information on local bakeries, the second would provide more do-it-yourself search results. Choose your keywords appropriately, so the users find your website or blog for the relevant searches.

Long-Tail – Long-tail searches are often a collection of five or more keywords that users would plug into a search engine. Examples such as How to Add Icing to Homemade Cupcakes and How to start your own Cupcakes Business would be classified as long-tail SEO searches. While long-tail searches often incorporate filler words, such as to, add, how, start and your, use the long-tail searches as your titles of web pages or blogs to draw more traffic to your site.

Besides actual written content, you can incorporate SEO techniques into other parts of your online media content. For example, online social profiles, podcasts, videos, images, product reviews, online PR and file names are all part of the SEO strategies and techniques.

What are you doing with your website SEO?


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