Are you seeking tips to improve your web design so you can make sure your visitors will not only be informed, but pleased by the overall layout of your site?

Here are 8 simple tips to improve your web design drastically!

1 – Don’t Clutter Your Pages

Less is more when it comes to web design.

Web pages are meant to deliver information; what time your business opens, your employees, your services, and whatever else you want potential customers to know about you. It’s how the information is displayed that makes the difference.

One mistake many designers make when doing this is jamming too much information onto the screen at once.

Here are some of the worst cluttered websites you will ever see.


2 – Find Good Photographs

Don’t underestimate a good image.

Sure, we can all take good pictures with our smart phones, but that doesn’t mean investing in professional, high quality images isn’t important. Finding images that look professional are one of the major factors that influence how a webpage is perceived by the user.

You don’t always have to spend money either, take a look at these sites that offer FREE Stock Photos.

If you look professional, you must be professional and hold a certain standard.


3 – Test Everything

Never neglect to test your website.

Always test your webpages after each save. You may have deleted, added or tweaked something in the back end that you may not have realized.

The first thing a potential customer will do if they are frustrated with your site, is leave. Why allow this to happen when it can easily be prevented?


4 – Don’t Go Overboard with Color

It’s not always about using the whole box of crayons.

Color coordination is a major aspect of web design. A lot of theory has gone into color design, and a few things stand out. Learn more about colour theory for brands here.

Firstly, complimentary colors are important. For example, if the main color of your site is green, having some red as well (though not as prominently) can make a design pop.

Additionally, neutral colors are important; grays, browns, and blacks are more popular as they don’t distract from the content, but still allow for a pleasing canvas on which to place information.

And most importantly, you want to stick to at most three colors. Too many different colors can be just as distracting as too bright of colors, so be careful!


5 – Make it Mobile Friendly

Accessibility is key when it comes to improving your exposure to the world wide web.

Creating a responsive website to cater to users on mobile devices such as phones and tablets is extremely important. After all, globally users on mobile devices accessing the internet have surpassed desktop users in terms of total numbers.

Having a mobile friendly design isn’t hard. Many common web frameworks, such as Bootstrap, are built with the attitude that mobile comes first! And a good designer also works with the same assumption.


6 – K.I.S.S.

The K.I.S.S. Method. Keep it simple, stupid.

Effectively, this method dictates that best way to achieve a goal is to shy away from unnecessary complexity, and instead opt for simplicity. Read more here.

The more simple a page is designed by you, the easier it will be for your viewers to navigate. The easier it is for your potential customers to find the information they are looking for, the faster they become your customer.


7 – Don’t Have too Many Pages

Too many pages means too much information.

Instead of having your information split up onto different pages, you want to have less information in well defined spaces on a single page. Scrolling websites work well if you want to achieve the goal of having all your information on one page.

The less your viewers need to jump from page to page, the better.


8 – Make Sure your Photos are the Correct Size

Size really does matter.

Web browsers render images to the sizes that they are instructed to. This is good, as it means that we can have pictures that stay at a consistent size regardless of the user’s resolution.

Without learning about Image Sizing and applying your knowledge, images can become stretched, shrunken, and distorted in turn making your business look unprofessional.


With these 8 simple tips to improve your web design, your website should be more efficient, attractive, and effective.


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