It’s not easy being a small contractor. Whether you work in landscaping, construction trades or as an accountant, chances are you’re constantly juggling administration, customer service and getting the job done.
If you are like many small business owners, you might find that marketing is one of the first areas of your business that slips when things are busy.
Online marketing should consist of a lot of your company’s efforts, but the good news is that it doesn’t have to take up a lot of your time to get started on social media!
Here are five ways for you to get customers from social media.
You cannot talk about social media without talking about the king of social networks. Facebook reached a milestone 1 billion users in a single day in August this year, and they’re still one of the best places to find customers. Here’s how:
- Create a business page
- Post useful, interesting content and links to your content marketing on your page
- Run contests and Facebook only offers
- Consider using Facebook ads to increase likes or visits to your website
- Be consistent with posting topics and when you post
Twitter is probably where you can reach out to the most people at once!
With the use of proper #hashtags and directed @mentions, Twitter can reach the people you need it to. The people who are interested in your business and who want to connect with you. Do the following:
- Create a business account
- Make sure that you swap out the ‘egg’ avatar for a version of your logo
- Add a custom header banner that includes a marketing message about what you do, or an image showing what you do
- Do your research! Follow companies like yours or related to your field. See what they are posting about and who they are connecting with.
- Reply to tweets, re-tweet interesting posts, and just be involved
- Always include images with your tweets
Pinterest is a great way to market businesses that create something – whether you have a landscaping business that makes yards beautiful or you’re a photographer taking snap shots of weddings or babies.
Pinterest can be used as an online showcase of your work and link customers back to your website. Take advantage of a tool like this.
- Create a Pinterest account
- Use your logo as a display image
- Come up with interesting names for your boards (“Shots of Love” for wedding photos, or “Cuteness Overload” for baby photos)
- Create a lot of boards showcasing things you create, things you like, and things your clientele enjoys.
Most people don’t consider YouTube a social network, but think about it for a minute: it hosts user generated content, it allows people to like and follow users, and it encourages interaction, sharing and comments. It’s a social network, and it’s one that you can use to great effect in your social media and content marketing.
- Sign up! Use your branding to enhance your profile and page.
- Create how to videos that show people how to complete simple tasks that you routinely do, upload them to your channel
- Share the videos on your Facebook and Twitter feeds, your website and in email news letters. Utilize all your mediums and help them work together.
Videos are the fastest growing content type, and they’re perfect for low cost, high impact marketing for small businesses.
The professional social network.
LinkedIn is a must for any small business owners and contractors looking to market their services to B2B (business to business) customers, or in a particular geographical area or industry.
- Create a personal profile and a company page
- Join industry groups, groups in your city or region, and related industry groups.
- Connect with existing customers, share news and offers
Its the perfect advertising for your small contracting business as you can get customers from social media relatively inexpensively. Even hiring someone to assist in your online marketing is well worth the money if you don’t want to do it alone.
If you need help with any of it, contact us! We have the tools and the information to help you succeed with your online marketing plan.