Each page of your website is just as important as the other, but for different reasons.
Your ‘Home’ page is meant as a sneak peak into the rest of your website’s content. It is used to intrigue your clientele, so they look further into the information you provide. If your website doesn’t meet their expectations of you, they will quickly move on.
Your ‘Contact’ page is meant to give your viewers the tools needed to physically contact you. Name, address, phone numbers, email addresses, and links to your affiliations.
However, they won’t want to contact before they get to know you a little bit more. This is where your ‘About’ page comes into play.
Let’s take a look at the 3 must haves on a Contractor’s ‘About’ Page:
Who You are/Where You Came From:
An Engaging Company History
Many companies and organizations place a lot of emphasis on their history, and this is for a good reason. Knowing where a company comes from, and why, helps consumers decide what they think best matches their own values and ideas.
For this reason, having a well written, highly engaging back story of your company can be a very valuable asset. This is particularly true if the “history” section is written in a storytelling voice, which makes the reader more likely to be not only drawn in by the passage, but to be entertained by it as well.
Nothing is more humanizing that putting a face to a name. Whether it’s a big group shot of all the current staff, or a head shot by head shot listing of the key people. Giving consumers a face to look at is important when it comes to their impressions of their potential contractor. Rather than being some nebulous organization in their reader’s mind, you now become a real human that they can see and empathize with.
Who You Are Marketing To:
People don’t always know if you are the right company for what they are seeking to accomplish.
Create a clear outline of who you are catering to so your viewers can decide if you are the right fit for them. They will appreciate the efforts made to not waste their time or your own.
Perhaps provide your readers with a story they can relate to. This will intrigue them and make them feel more connected to your experience.
What Promise Are You Making:
It may seem overplayed, but a mission statement is an important part of any organization’s literature, particularly for a contractor.
Having a strong, well written, to the point mission statement helps a reader know what you have to offer and what makes you stand out from your competition.
Are you interested reading more about how to utilize technology in the construction field?
Read our post “3 FREE Apps to Help Manage Your Construction Projects“.